Local Charity Hopes Winning WAGS Award Will ‘Raise Awareness of the Woeful Underfunding of Social Care’

Local charity, are very proud to announce that our Head of Fundraising and Communications, Philippa Stannard, was awarded the Communications Guru Award at the inaugural Women Achieving Greatness in Social Care Awards (the WAGS) at the Hilton London Bankside on Wednesday 30th November.

Philippa’s award was largely in recognition of her amazing work on the #BetterPay4SocialCare campaign and for her tireless campaigning for financial recognition for care workers.

Philippa said she hopes the award will “raise awareness of the woeful underfunding of social care which means providers are unable to pay care workers what they deserve”.

The WAGS said of Philippa’s achievement:
“Launching the #BetterPay4SocialCare campaign in 2020, Philippa deployed exceptional communication strategies to ensure this campaign was a great success. Liaising with over 25 organisations, local and national Government, Philippa is more than deserving of the title ‘Communications Guru’ and others in the sector can learn much from her example.”

The Women Achieving Greatness in Social Care Awards (WAGS) aims to celebrate the achievements of women leaders in social care. The WAGS Awards is the gala event for the Women Achieving Greatness in Social Care (WAGS) initiative, a collaboration between Care Talk magazine and Kent Integrated Care Alliance (KICA), whose ‘purpose is to promote gender equity and promote and celebrate the incredible achievements of our female workforce.’ (

With over 85% of the Social Care workforce being female, it is essential to recognise the role that women play in the Social Care sector, which underpins the global economy as well as providing immediate support for over 1 million adults in the UK alone ( data for 2019/2020). Without #BetterPay4SocialCare and other caring professions, we will not have pay equity.











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