The Perfume Shop Celebrate Raising £1.6 Million Over A Decade For A Cure

Alzheimer’s Research partner, The Perfume Shop, has reached a partnership milestone – raising over £1.6 million for dementia research.

The incredible achievement was celebrated at their annual conference in Cardiff.

Charity Ambassador and husband of the late Dame Barbara Windsor, Scott Mitchell, attended the event to speak about his personal experience and the importance of their support.

Since 2014, their staff, known as TPS People, from across UK stores have dedicated themselves to raising funds for dementia research, year after year. Activities included in-store collections, personalised ribbon sales, running challenges, fashion shows, skydives, bungee-jumps and treks up Kilimanjaro!

Their efforts have funded life-changing dementia research, as well as supporting our Infoline for one year, a service that shares vital dementia information to the public.

Hilary Evans-Newton, Chief Executive of Alzheimer’s Research UK, highlighted the joys and impact of the partnership, emphasising its role in accelerating progress towards a cure.

“We are delighted to be celebrating ten incredible years in partnership with The Perfume Shop,” said Evans-Newton. “TPS People have gone above and beyond to demonstrate their extraordinary commitment to support our work to end the heartbreak of dementia.”

Gill Smith, Managing Director at The Perfume Shop, expressed pride in her colleagues’ efforts, commenting:
“I am incredibly proud of our longstanding partnership. Our TPS People have shown unwavering commitment to raise funds and awareness. Together, we have funded ten vital research projects and supported the charity’s Infoline, making a meaningful impact.” said Smith. “I look forward to continuing our partnership and making even greater strides in the years to come.”