‘Happiness Programme’ Rolled Out To Support People Living With Dementia

The Alzheimer’s Society and Sport England are partnering with Social-Ability to roll out the Happiness Programme and revolutionise care for people living with dementia. The Happiness Programme is a first-of-its-kind initiative that uses interactive technology to develop activities and games for care home residents. Initially, the partnership will begin in ten care homes nationwide and participants will be invited to test out new activities, co-designed with the Alzheimer’s Society and funded by Sport England.

The new project comes as part of the Happiness Programme, developed by Social-Ability, which has already enhanced dementia care across its existing 1250+ partners in the UK, Ireland and Canada. In fact, a survey of users showed that 98% of care services experienced improvements in social and physical well being, and 89% in cognitive wellbeing. Additionally, one in six care services observed fewer falls, and one in five saw improvements in nutrition and hydration for the people they support, as a result of increased activity levels.

The project takes place in care homes across London, Sheffield, Derby, Manchester, Newcastle, and other locations, with new activities available from today. It will start with a three-month phase focusing on current Happiness Programme games. These activities utilise interactive light technology, enabling users to engage in physically and mentally engaging games like popping bubbles, playing the piano, colouring pictures, sweeping leaves as well as other activities like karaoke, bingo and quizzes. This will be followed by another three-month phase testing newly developed activities with a focus on trialling how games can encourage movement and physical activity..

John Ramsay, managing director and co-founder of Social-Ability says:
“We’re thrilled to partner with Alzheimer’s Society and Sport England to expand the Happiness Programme’s reach to those who truly need it. I founded Social-Ability to bring laughter and happiness to everyone facing dementia as well as for palliative care, rehabilitation, and those with learning disabilities. Working collaboratively is extremely important to us to grow the impact of Social-Ability, and we are honoured to be working alongside such a creative and experienced innovation team. We’re so excited to see the results of the project – in 2024, nobody living with dementia should be without laughter or activity.”

Simon Lord, Head of Innovation, Alzheimer’s Society says:
“As we announce our partnership with Social-Ability, we’re excited to combine our trusted expertise in dementia and physical activity with the proven efficacy of the Happiness Programme, supported by funding from Sport England. Keeping active is hugely important for people with dementia and has a range of benefits such as improved quality of life. This partnership underscores our commitment to evidence-based practices, and we look forward to seeing the results of the new meaningful activities and the potential improved outcomes for people living with dementia.”














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