FA And Alzheimer’s Society Announce Extension Of Charity Partnership For Fourth Year
The Football Association (FA) and Alzheimer’s Society have today announced a further extension to its charity partnership until July 2025.
Alzheimer’s Society became the official charity partner of The FA in August 2021, and will begin a fourth year of collaboration for the 2024/25 season.
The extension was revealed today as England’s men’s team prepare for their UEFA EURO 2024 quarter-final clash against Switzerland on Saturday, with the England and Lionesses social media channels celebrating some of the partnership’s key achievements to date.
Over the past three seasons, the partnership between The FA and Alzheimer’s Society has raised over £870,000, with thousands more fans, players, and staff now knowing where to go to access vital dementia support, changing the game for fans and players in years to come.
At the third annual Alzheimer’s Society International in March, England’s men appeared for the second half in nameless shirts to draw attention to memory loss, one of the most common symptoms of dementia.
The stunt inspired a 125% uplift in total website traffic, with visits to the Alzheimer’s Society symptoms checklist up by a staggering 744% compared to the rest of the month.
In January 2024, the partnership launched its Support the Supporters campaign across The Emirates FA Cup 4th Round weekend. This galvanised support from clubs and organisations across the football pyramid to encourage fans to seek a timely diagnosis if they were concerned about themselves or a loved one. Visits to the Alzheimer’s Society symptoms checklist peaked at 96% higher than the typical daily average as a result.
Kate Lee, CEO of Alzheimer’s Society, said:
“We are thrilled to continue our fantastic work with The FA! Football has the power to change lives and this partnership has allowed us to reach so many new people over the last three years. We are determined to use this unique platform to continue striving for a future where football is unforgettable.”
Mark Bullingham, CEO of The FA, added:
“Extending our partnership with Alzheimer’s Society for a fourth year is a testament to the significant impact we have made together. We are incredibly proud to work so closely with a charity at the forefront of tackling the UK’s forgotten crisis. Dementia touches the lives of so many, including millions of football fans, and it is our privilege to support such an important cause. We look forward to the year ahead and continuing to make a difference in the lives of those affected by dementia.”
