This year’s Community Shield (Man City v Liverpool) held at the home of Leicester City FC will see The FA donate £120,000 towards Alzheimer’s Society’s crucial work, supporting players and fans affected by dementia.
In the UK alone, 900,000 people are living with dementia. That’s enough to fill the King Power Stadium more than 27 times over.
Great sport should be unforgettable – football creates incredible memories for millions, in grounds and on screens across the country. But sadly many people with dementia in the UK slowly lose these memories of the game they love.
This is why Alzheimer’s Society is The Football Association’s official charity partner for the upcoming season.
Alzheimer’s Society and The FA are teaming up to:
• raise vital funds towards crucial support services
• refer players, former players and fans to expert dementia support
• help tackle the stigma surrounding dementia, by raising awareness among the footballing community
• create a network of dementia-friendly facilities, so people living with dementia and their families can continue to enjoy the game they love
• work with The FA to better understand the cause of dementia and its risk factors, to best protect players for generations to come
Alzheimer’s Society’s partnership with The FA is raising awareness and challenging stigma Kate Lee, Chief Executive at Alzheimer’s Society added:
“We are hugely grateful to The FA for supporting our crucial work as we kick off the football season.”
“Together, we can raise as much money as possible to make the biggest difference, changing the conversation around dementia and reaching thousands more people with our life-changing support.”