HC-One Sponsors EF-Group’s ‘Yorkshire Beast’ Challenge In Aid Of Alzheimer’s Society

HC-One is a headline sponsor of EF-group’s ‘The Yorkshire Beast’ cycling challenge which is raising awareness and money for the funding of dementia research at Alzheimer’s Society.

EF-group is one of HC-One’s main suppliers. EF-group have joined forces with the Ultra6 World Record Race Team consisting of Martin Mansell, Ben Wood and Andy North who is EF-group’s Commercial Director.

The Ultra6 team is a group of courageously talented extreme cyclists, runners and sporting enthusiasts who enjoy pushing themselves to their limits to raise awareness and funds for invaluable causes.

The Yorkshire Beast is taking place from 28th June – 1st July 2024. The event starts near Skipton in the Yorkshire Dales, where cyclists will begin their 450-mile journey, which will take two to four days to complete whilst ascending 29,000 feet – the equivalent of scaling the height of Mount Everest.

Participants will take on the challenge to raise funds for EF-group and the Ultra 6 team’s chosen charity for this year, the Alzheimer’s Society.

The racing team’s cycling kit and pre-launch shirts will feature EF-group and HC-One branding, showcasing the partnership of the two organisations in raising awareness and funds for a worthy cause.

Michael Robson, Support Services Programme Director at HC-One, said:
“HC-One are delighted to be a headline sponsor of EF-group’s ‘Yorkshire Beast’ challenge and to help raise funds for the Alzheimer’s Society. The challenge is a meaningful opportunity to create change and have a positive impact on lives by contributing to the funding of an incredible charity which facilitates advancements in dementia and Alzheimer’s research.

“Supporting this cause is crucial for further research and progressing initiatives to find successful treatments and preventive measures. As the global population ages, cases of dementia are increasing, making it more important than ever before to invest in resources that can help to lessen the societal and economic impacts of dementia.

“We hope that by supporting organisations such as the Alzheimer’s Society to advance research and raise awareness that this will help improve the lives of those affected by dementia both now and in the future.”














COTS 2024