Families Urged To Join Alzheimer’s Society Memory Walks As 43% Say They Don’t Spend Enough Time Together

HSBCAlzheimer’s Society is urging families across the country to spend time together to tackle the biggest health issue of our time.

By joining your local Memory Walk, you can help raise money for a world without dementia – as it’s revealed families spend dwindling time together.

New Alzheimer’s Society research launches Memory Walk today, revealing that almost half (41%) of British families only spend up to 5 hours a week of ‘quality time’ together, with (13%) of families spending just one hour or less a week together*. The Society is asking people to make that time count and join a Memory Walk – in partnership with HSBC.

Over 2 in 5 parents (43%) surveyed said that they didn’t feel they spent enough quality time with their immediate families, citing ‘modern life’ difficulties, including difficulty scheduling time when everyone is free (33%), watching TV separately (14%), using social media (10%), working long hours (16%) and carrying out household chores and admin (16%).

Encouragingly, over half (55%) of parents said they do enjoy taking part in exercise and outdoor activities, such as long walks and sports, with their families. 44% said they enjoy going on a family walk and 34% enjoy a family day out.

However, 1 in 3 (32%) of people said they don’t feel they take part in exercise (long walk or group sport) often enough with their family, while 1 in 5 (19%) said they do not even manage a family walk once a year.

850,000 people in the UK have dementia. With this set to rise to over 1 million by 2021, we will all know someone who has or will be affected by the condition. Considerable research shows that taking regular exercise can help reduce the risk of getting dementia, and there is also evidence to show that exercising outside in a rural environment or green space is also highly beneficial for people’s mental health and overall wellbeing**.

Our survey findings backed this up, with 51% of people saying they prefer exercising in a green, outdoors environment than pounding the treadmill. 47% said they feel happier and 42% more energised and revitalised after an outdoor workout.

Whether you’re walking in memory of a loved one, to celebrate someone you know affected by dementia or to create memories with family and friends, people of all ages and abilities can sign up to Memory Walk to raise money to support people with dementia and find a cure.

Award-winning actress Vicky McClure,whose new period drama The Secret Agent will air on the BBC on 17 July, is taking part in Nottingham Memory Walk with her Mum, sister, nephew and family dogs.

Vicky said:

‘My Nana, Iris, was diagnosed with dementia in 2013 and I soon began to see first-hand the difficulties many families go through when a loved one is diagnosed with this cruel condition. My Nana was such a stylish, confident and proud woman before the dementia took hold and it was heart breaking when she was unable to recognise me and my family. Nana Iris lost her battle with dementia in 2014.

‘Memory Walk is such a worthwhile event and this year will be my sixth in a row. It’s a great opportunity to get together with your family, enjoy time walking together and remember loved ones – I would love to see everyone putting their best foot forward to support Alzheimer’s Society and all those affected by dementia.’

Jeremy Hughes, Chief Executive of Alzheimer’s Society, said:

‘Modern life is having a huge impact on the time families spend together. Memory Walk is a great opportunity for all generations of every family to turn the tide and come together to walk for a world without dementia.

‘We already know that what’s good for the heart is good for the head, and regular exercise is one of the best ways to help reduce your risk of developing dementia – all while enjoying a great day out in the fresh air with those you care about. The money you raise for Alzheimer’s Society will better support those living with dementia and help to find a cure.  Every person, every pound, every step will bring us closer.’

From the money raised, £650 would pay for a brain scan to help diagnosis, £100 would allow someone with dementia to attend ten Singing for the Brain® sessions, £20 would cover a month’s attendance at an Alzheimer’s Society’s Dementia Café.

Vicky McClure is the latest celebrity to sign up for Memory Walk this year, which is also being supported by Arlene Phillips, Jamie Anderson and Sally Lindsay, with a whole host of other names still to be announced.

Memory Walks are taking place across England, Wales and Northern Ireland September–October and you can register to take part now. Find a Memory Walk near you at and sign up today to walk for a world without dementia.






















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