Caring Heroes was launched earlier this year by Springhill, aiming to raise the profile of care staff across the UK who often go the extra mile to look after those under their care.
As part of the campaign, the care group, which operates homes in Lancashire and Bristol, as well as a supported living service, is promoting the work of its own caring heroes.
It is hoped that shining a light on examples of excellent care, often done behind the scenes, will also help staff to share best practice and examples of good work across the group and further afield.
The Caring Heroes campaign has already received backing from MPs and Care England, with Springhill highlighting the work of its staff online and via social media.
The care group is encouraging other care professionals and providers to join the conversation online using the hashtag #caringheroes.
Donna Briggs, managing director at Springhill Care Group, is urging others working in the care sector to follow suit.
She said: “It’s often said that people are the key to any business, and this is certainly true of the care sector.
“Too often the great work being done by staff isn’t talked about and these caring heroes don’t get their time in the spotlight as they deserve.
“The Caring Heroes campaign aims to change this, and put people firmly at front and centre of the care sector.
“There is plenty that care providers and fellow professionals can do, from promoting the work of their own caring heroes through social media using our hashtag, to making it easier for residents and family members to highlight good practise.
“We are encouraging anyone to tell us their stories and share photographs of their own caring heroes and why they’ve been chosen.”
To express support people are encouraged to tell their stories on Twitter using the hashtag #caringheroes