Residents at a care home in Shoreham-by-Sea were delighted to receive a host of festive gifts as part of Dunelm’s Community Christmas Tree appeal.
For the second year in a row, Elmcroft care home has been picked as one of the care homes benefitting from the retailer’s campaign, which will see gifts sent to people in care homes, schools, and refuges to bring joy to those in need.
The campaign, which was introduced last year, saw Dunelm stores display a Christmas tree at the entrance with tags attached revealing gift ideas put forward by care home residents. Customers were then able to pick a tag, purchase the item and take it to the store to be sanitised and wrapped.
Last year, the team of ‘Dunelves’ donated 18,000 gifts to those who wouldn’t usually receive a gift on Christmas Day and are hoping to reach more people this year.
Monica Donald, manager at the Shaw healthcare-operated care home, said: “We are delighted to have been thought of again by Dunelm for the second year running – It’s fantastic to bring a smile to our residents faces during such an uncertain time.
“We would like to say a huge thank you to Jamie and James and the whole team at Dunelm, with a special mention to the customers for their kindness and generosity this Christmas.”