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Survey Reveals Public Perception Of Social Care

The Institute of Health and Social Care Management (IHSCM), delivering and supporting health and care, has published the results of its Social Care Perception Survey carried out amongst those who work in the sector, those with first-hand experience and those with limited or no knowledge.

The IHSCM survey, supported by Championing Social Care and TAP (Thank And Praise), was initiated by the members of the social care special interest group to understand the perception gap between those inside and outside the social care sector.

Key survey insights (March 2021):

  • 64% of all respondents would consider a career in social care, while those with first-hand experience (54%) are much more likely than those with limited or no knowledge (19%)
  • Most respondents believe that social care exists to support and care for the most vulnerable in our society, in particular the elderly
  • Respondents were most aware of Care Homes (97%) and Home Care (92%) and least aware of Extra Care Housing (54%), especially those with limited or no knowledge of social care
  • 75% of respondents said they were aware of NHS services in the care sector which suggests a level of misunderstanding between healthcare and social care services
  • Respondents cited the CQC or equivalent (86%) and word of mouth (74%) as the best ways to find out the quality of a care organisation, with the Media (23%) scoring the lowest
  • 86% of all respondents stated that care workers didn’t receive the recognition they deserved, rising to 90% from those working in social care

The findings of the survey are being shared to understand how to make the public more aware of social care services, including how to obtain reliable information, as well as highlighting the importance of social care to society and as a rewarding career choice.

“It’s revealing to see that those people who have had some first-hand experiences of social care are three times more likely to want to work in our sector. This is a positive finding and demonstrates a greater need to introduce social care as a career option to young people, graduates and those in careers with transferable skills,” said Jane Brightman, General Manager of Social Care at IHSCM.

“Care workers have been going above and beyond to deliver the best support that they can give, while making personal sacrifices. This survey highlights the need for better public awareness of our sector in order to break down any remaining barriers and ensure care workers get the recognition they truly deserve,” said Adam Purnell, Domiciliary and Quality Lead for Kepplegate and Chair of IHSCM’s Public Image of Social Care subgroup.














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