New Dementia Campaign Launched to Raise Awareness and Offer Support
This article was funded by Luye Pharma Ltd
A new campaign to raise awareness of dementia and offer help for those whose lives have been affected by the condition has launched this month.
‘Let’s talk Dementia’ – www.letstalkdementia.co.uk, which is organised and funded by Luye Pharma Ltd, offers information about the condition, as well as resources that individuals, community groups and carers can access. It covers everything from types of dementia and what the symptoms are, through to advice on nutrition, staying active and guidance for carers.
There are currently more than 944,000 people in the UK who have dementia1 and one in three people will care for someone with the condition at some point in their life.2 By 2040, it is estimated that up to 1.7 million people could be living with dementia in England and Wales.3
The launch of Let’s talk Dementia comes following a survey with 1,000 people4, carried out by Luye Pharma Ltd, which showed there is concern about access to dementia information. 57% think there is not enough available, while 22% are unsure.
Contributing to www.letstalkdementia.co.uk are partners and support groups with expertise in the dementia field. They include GP and media medic Dr Rosemary Leonard, the movement education specialist Joël Kruisselbrink, who creates exercises and games for the elderly, and nutritionist Jane Clarke, who devises recipes and nutritional advice for those with dementia. Also involved in Let’s talk Dementia is the carers support group Tide (www.tide.uk.net), which offers support and advice to those caring for someone with dementia.
Said Dr Rosemary Leonard, who worked with Luye Pharma Ltd as a consultant on the Let’s talk Dementia campaign:
“As a GP, I see a lot of people with dementia, and their carers, and this has increased significantly since Covid. People are scared of dementia and automatically fear the worst, which is why we need to start talking about it more and provide help and support for those going through it. The Let’s talk Dementia website is a really useful resource – it offers advice and tools that can make a positive difference for those living with dementia.”
To find out more, go to www.letstalkdementia.co.uk
* The research was conducted in March 2024 with 1,000 people across the UK aged 18 to 65 years old to gain an understanding of what people know about dementia. Participants were asked 15 questions, covering areas including what causes dementia, can it be treated, how many people are affected, what are the risk factors and what is the care burden.
1 NHS https://www.nhs.uk/conditions/dementia/about-dementia/what-is-dementia/#:~:text=How%20common%20is%20dementia,because%20people%20are%20living%20longer.
(accessed June 2024)
2 NHS England https://www.england.nhs.uk/mental-health/dementia/ (accessed June 2024)
3 Chen Y et al. Lancet Public Health. 2023 Nov;8(11):e859-e867. doi: 10.1016/S2468-2667(23)00214-1. https://www.thelancet.com/journals/lanpub/article/PIIS2468-2667(23)00214-1/fulltext (accessed June 2024)
4 Data on file (Luye Pharma Ltd, March 2024) UK-LTD-42 July 2024
