Care HomesHighlightsNews

New Care Group Is To Launch Its First Homes In Fleet And Chelmsford

Principle Care Homes is to launch its first homes in Fleet and Chelmsford. Opening in Spring 2023, Heron Manor in Fleet will be the flagship care home for Principle, a new entrant to the sector, with 139-bed Chelmsford to follow shortly after along with other sites already secured as part of a steady growth plan.

Essex-based Principle has been founded by Ashish and Nisha Goyal. Having cut their teeth in their family business, another leading care provider, the brother and sister team are already well immersed in the sector and know what it takes to deliver truly outstanding care environments.

Heron Manor will provide residential and dementia care and feature all the contemporary facilities we’ve come to expect from new-build care homes, plus many more including hydrotherapy pool, exercise studio and physiotherapy suite. However, Ashish and Nisha are keen to avoid the somewhat formulaic approach to building and operating so-called “luxury care homes”, so as well as crafting next level environments, they’ll be focusing on care delivery and team and doing all they can to deliver a truly “peace of mind” solution.

Ashish explains, “It seems obvious to say we’ll focus on the care and our team – a given for most operators. But for us, getting those two elements right is key to providing safe and happy homes for our future residents”.

“Fancy facilities have fast become the norm and it’s been great to see care businesses push the boundaries over the years. But the vast research we’ve conducted shows that residents and their families, now more than ever in a post-pandemic world, crave reassurance and guidance more than they do a cinema or the feeling of living in a hotel, for example. At Principle, we’re focussed on creating homes where everybody; team, residents and their loved ones, feels truly special”.

Em Dean, ex-Sunrise and Gracewell Healthcare, has been brought in to head-up Operations, while one of the group’s earliest appointments was Subhaan Iqbal as Head of Systems, tasked with digitising the business from the very beginning, from care enquiry to delivery.

Sandra Jarrad, Executive Assistant, who has been with the company since it’s early inception, added:

“Having worked for another care provider for over 13 years, I feel so lucky to have joined Principle at the start of their journey. Ashish and Nisha’s vision for making everyone feel special is apparent in every step we take towards creating care provision that truly puts people first”.