NCF releases Impact Report 2020 – 2021

The National Care Forum (NCF), has announced the release of its Impact Report 2020-2021.

From the start of the pandemic, the NCF played a pivotal role in supporting care providers, both those within our membership and in the wider sector and the report covers some of the topics made in response to the COVID-19 pandemic.

The report highlights the significant impact the NCF team, our Board and our members made during 2020 to 2021, including:

  • Over the year, more than 3,000 people benefited from our weekly COVID-19 Members’ calls covering key topics including PPE, Testing, Vaccinations, Staffing and Recruitment, Visiting and Insurance issues.
  • Media coverage across the year was unprecedented, and the NCF perspective was highlighted in 3,850 pieces of coverage across television, radio and press resulting in 794 million opportunities to see.
  • Our #HeretoCare campaign challenged the media narrative to increase public trust in care homes.  One of the legacies of this campaign was the bank of positive stories and case studies, which resulted in the Caring In Covid ebook.

Vic Rayner OBE, CEO of the NCF said: “Last year was a very challenging year – it has been our privilege to serve and support our members and work collaboratively with the wider sector to help to navigate the challenges of the pandemic.

“Our thanks go to our partners who have provided a huge amount of support to our members and to our members themselves, whose individual and collective willingness to respond and deliver at a consistently excellent level has made the membership of NCF stronger and more resilient to whatever the future brings.”

The NCF is also pleased to announce the appointment of Sarah Clark-Kuehn, Group Director of Care, Sanctuary Care to its Board of Trustees. Sarah joins the existing board comprising, Andy Cole OBE (Chair), Royal Star and Garter; David Williams (Treasurer), St Monica Trust; Dan Hayes, The Orders of St John Care Trust; Mark Adams, Community Integrated Care; Maria Ball, Quantum Care; Martin D’Mello, One Housing; Maxine Espley, Accord Housing Association; Mette Le Jakobsen, Surrey Choices; Richard Hawes, Elizabeth Finn Homes; Sue Porto, Brandontrust; and Oona Goldworthy, Brunelcare.

Vic Rayner OBE, Chief Executive Officer, said; “We are delighted to welcome Sarah to the NCF Board. Her experience in her role as Group Director of Care at Sanctuary, the UK’s seventh largest care provider, will strengthen the already high calibre current Board. We are also very pleased that Dan Hayes, CEO, The Orders of St John’s Care Trust and Martin D’ Mello, Group Director of Care & Support, One Housing, were re-elected and will continue to serve as Board Members. “

More information about the NCF Board of Directors can be found here: