McCain Foodservice Launches ‘Healthcare Heroes Guide’

As a nation, our eating habits are continually transforming and now, more than ever, healthcare caterers should be doing what they can to keep up with the latest opportunities – whether it’s legislation, purchasing habits or consumer preference. As part of its ‘Rooted in Britain’ campaign, McCain Foodservice has launched a ‘Healthcare Heroes Guide’ unveiling the latest trends


across the sector and offering advice on how caterers can be capitalising on them.

Revealing trends across five key areas, the report addresses current consumer behaviour, the rising popularity of vegans and vegetarians, awareness of allergies, healthy eating and buying British.

Findings from the report reveal that, when it comes to food, provenance is a huge deciding factor, with 79% of consumers taking it into consideration when purchasing products and 7

0% revealing that, when given the chance, they will always buy British. In addition, the report shows that meat-free diets are rising in popularity, with 40% of the public now labelling themselves a ‘flexitarian’, whilst almost a third (29%) of the UK’s evening meals are meat free.

Launched this September, the ‘Rooted in Britain’ campaign aims to promote the importance of British farming, whilst recognising McCain Foodservice’s British produce credentials; its Chef Solutions Simply range, is made from 100% British, Red Tractor certified potatoes.

In response to the latest trends, and as part of its campaign, McCain Foodservice has created a selection of British recipes, including Scottish Salmon Fishcakes and Shredded Beef Yorkshire Pudding Burrito, available to view and download from its website. The innovative foodservice expert has also worked alongside current PS100 Chairperson, Andy Jones, to produce video content that informs healthcare caterers on how buying British can provide huge benefits – The video can be viewed at

Jo Holborn, Marketing and Category Con

troller, McCain Foodservice, commented:  As part of our ‘Rooted in Britain’ campaign, we wanted to share not only the latest trends that healthcare caterers can be tapping into, but also offer guidance on how to do this. Our ‘Healthcare Heroes Guide’ offers both insight and advice we hope will be of great use to the sector.

“With a growing focus on secure supply, we felt, now more than ever, it was vital to put our British farming credentials to good use and offer support where possible.”

To see the full report and latest findings, the Healthcare Heroes Guide can be downloaded at:






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