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ILC-UK and Just Group Announce Shortlisted Entries

ILC-logoThe International Longevity Centre UK and Just Group have announced the shortlisted entrants of the Innovating for Ageing competition, which aims to identify solutions to address the challenges faced by vulnerable consumers in later life.

77 submissions were entered into the competition over the summer which have been narrowed down by the project’s Advisory Board to 12 shortlisted entries. The 12 shortlisted entries – revealed publicly today for the first time – were invited to pitch their solutions to an independent, expert judging panel in London yesterday. Judges will now select finalists who will be entered into the Innovating for Ageing Awards Ceremony in early 2019. The selected finalists will be competing for a share of £10,000 in cash prizes and specialist business support to help develop their proposition.

Innovating for Ageing was established by ILC-UK and Just Group in January 2018 to identify innovative solutions to the most common, intractable causes of vulnerability among older consumers. The 12 shortlisted entries respond to specific problems identified by experts as common causes of vulnerability and are listed below.

  • Behavioural Insights Team
  • Chatty Cafe Scheme
  • Digital Care Planning
  • Echo
  • Ferret Information Systems
  • Fuss Free Phones
  • MorganAsh
  • MyCareMatters
  • MySense
  • Society of Later Life Advisers (SOLLA)
  • Toucan
  • Walk With Path

David Sinclair, Director of ILC-UK, said: “Innovating for Ageing was set up to ensure the best new ideas are applied to problems known to have the worst impact on vulnerable older people. The response has been superb, as has been the quality of submissions received.

“Narrowing the 77 entries down to a shortlist of just 12 has been very difficult and we are hopeful that the finalists’ ideas will bring real benefits for people who find themselves in a range of difficult circumstances in later life. Our expectations are high based on the submissions received so far and after hearing the candidates bring their ideas to life in their pitches.”

Stephen Lowe, Group Communications Director at Just Group, added: “Throughout the project I have been consistently impressed by the insightfulness and passion that institutions, charities and individuals have applied to our challenge – to make life easier and simpler for vulnerable people in society.

“There is clearly lots that can be done to make life easier, safer and more enjoyable for vulnerable consumers, and we want to demonstrate this through Innovating for Ageing. It’s a tremendously strong shortlist and the judges have some difficult decisions to make in picking the final candidates to present their solutions at the Awards Ceremony in 2019.”

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