#GladtoCare Awareness Week Returns for Third Year to Celebrate the Best of the Care Sector
An awareness week that aims to champion and celebrate the very best of the UK care sector is officially returning for a third consecutive year – and care providers from across the country are invited to get involved.
Following the great success of last year’s #GladtoCare Awareness Week, which saw over 500 care providers take part and three million social media impressions on the official campaign hashtag, the national five-day event is back – with the 2022 theme being ‘celebration’.
Spearheaded by Person Centred Software and Autumna, two major players in the care industry, #GladtoCare Awareness Week 2022 will take place from Monday 20th to Friday 24th June – with care providers encouraged to take part and celebrate all that is unique about the industry.
The annual awareness week aims to showcase the extraordinary contributions that care workers make to the lives of recipients of care, their families, and community members. It also seeks to reassure families currently looking for care and in turn help to improve occupancy for providers.
Celebrating the incredible efforts of the caring community over the past 12 months, care providers and care workers can get involved with a variety of fun and innovative activities, highlighting the incredible happenings within the industry and promoting the positives of care on a national scale. This year’s activities will include virtual fitness sessions, cooking competitions and a virtual open day.
Speaking of the initiative, Jonathan Papworth, founder of Person Centred Software, said: “The responses to the last two #GladtoCare Awareness Weeks were fantastic and saw hundreds of care providers across the UK get involved at the height of the pandemic. Two years on, and with the effects of COVID-19 still very much impacting the sector, we were keen for the event to return for a third year.
“With the 2022 theme being ‘celebration’, we will be inviting participants to get stuck into the fun activities we have planned throughout the week, encouraging them to share stories, photos and videos on their social channels to showcase milestone moments that have made them feel particularly proud to be caregivers.”
Debbie Harris, managing director of Autumna, added: “Getting involved with #GladtoCare Awareness Week reassures prospective clients that your care home is offering the activity and engagement their relatives have missed during the last few years of COVID-19. It is a real differentiator of your services and allows you to shine in a crowded market.”
Care providers and care workers are encouraged to register their free participation in the campaign by visiting www.gladtocare.com. Here, they will receive a #GladtoCare digital toolkit including decorative bunting, display posters, social media graphics, and a bespoke activity calendar full of ideas for getting its residents involved.
Jonathan concluded: “We hope that as many care providers and care workers will get involved as possible to shine a light on all of the incredible work that’s been done, and continues to be done, within the industry, much of which often goes unnoticed and underappreciated.”
For more information on #GladtoCare Awareness Week, and how to get involved, please visit www.gladtocare.com.
