One of the most disappointing and challenging issues facing the industry in my opinion is the constant negative publicity/stories that we read on an almost daily basis. The care industry is facing enormous challenges, and ageing population living far longer than previous generations, and of course the huge costs involved. We constantly see the industry “hauled over the coals” with reports and headline stories hugely critical and often berating levels of care.
My own mother, as I have previously said was an Alzheimer’s sufferer back in the 80s when the disease had almost no universal recognition and precious little support, and I can remember vividly how difficult it was providing adequate care, to the stage where we were no longer able to cope and my mother went into care, where she was very well looked after until she passed away.
Terrible decisions facing families who want to know that their loved ones are being cared for. And, broadly speaking, that is the case, we just never get to hear about which is why I was delighted to read of the Caring Heroes initiative. We like to think here at the Carer that we are a strong advocate of championing positive “feel-good” news stories, which is why we take great pleasure, both in our printed publication and on our website in printing the delightful stories we are often sent by care and nursing homes, celebrating awards, anniversaries, fundraising, generally going that extra mile with residents, and I genuinely feel that the Caring Heroes initiative is most welcome. Professor Martin Green, Chief Executive of Care England, said, and I could not agree more: “It is important that the outstanding contributions of care providers, for the people who live in care services, is better understood and acknowledged by the wider society. Every day care services make a real difference to people’s lives and this amazing work often goes unrecognised. We need to see the care sector championed and acknowledged for the difference it makes to millions of lives.”
We very much hope to give this worthy proposal all the publicity it deserves, and we would once again urge readers to continue to send us stories you wish to share with our readership.
Have you signed up for our twice-weekly newsletter yet? Regular readers will know that we now have a twice-weekly (Tuesdays and Thursdays) digital newsletter keeping you up-to-date with all the latest news, views trends products and services! Signing up a simple, simply click here
http://thecareruk.com/sign-up-to-our-newsletter/ and leave your details.