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Cygnet Launches Social Care Superpowers Campaign

People working in social care are being encouraged to share their social care superpowers as part of a new campaign launched by health and social care company, Cygnet.

The social care superpower campaign is being run by the Cygnet Social Care division and aims to highlight the ordinary people with extraordinary skills who bring unique qualities to their social care services and make a valuable, positive difference to the lives of some of the most vulnerable people in society.

Recognising the challenges faced by the social care industry in terms of recruitment, it is hoped the campaign may work to encourage more people to consider a career in social care to give residents and patients the care they deserve.

As part of the campaign, six members of Cygnet Social Care staff shared inspirational stories about their careers in social care, why they love the job they do and, what they consider their social care superpower to be.

Over the course of the next few weeks, Cygnet will be sharing these stories across their social media channels and encouraging anybody working in social care to get involved, sharing their chosen superpower and posting using the hashtag #socialcaresuperpower.

Ollie White has worked in social care for more than 10 years, starting his career as a support worker and successfully climbing the career ladder to become the Registered Manager of The Orchards, a Cygnet Social Care service in Essex which supports men with a learning disability or complex needs.

He said the most rewarding part of his job was helping people succeed. Describing the qualities needed for a successful career in social care, he said people needed to be “bubbly, fun and able to have a laugh.”

He added: “My social care superpower is being as least restrictive as possible.

“I give residents choices to make decisions for their wellbeing and their health, and don’t put so many boundaries in the way. It is about making sure we’re taking positive risks for our residents.

“I would encourage anyone to consider a career in social care. You get to help people, support them and be part of a team which changes lives.”