The UK is marking one year since it became the first country in the world to approve Pfizer’s COVID-19 vaccine with a “Boost Day” call.
The one-off event to mark the milestone will see a series of adverts on major TV and radio stations. Partnerships with leading brands, including Uber, Red Driving School and Neighbourhood Watch, will encourage eligible people to get their top-up jabs to protect themselves and their loved ones ahead of Christmas, including through support for boosters on social media.
A year ago today [2 December], the Medicines and Healthcare products Regulatory Agency (MHRA) approved the Pfizer/BioNTech COVID-19 vaccine, which allowed the UK to begin its life-saving vaccination programme earlier than other countries, with Margaret Keenan’s vaccination on 8 December. Thanks to the UK Government’s quick action to secure the most promising vaccine doses in advance, more than 115 million doses have been administered across the UK in almost a year, saving countless lives and allowing people in the UK to live without restrictions.
This week, in light of the new Omicron variant, the government has expanded the booster programme to all adults over 18 and announced that all eligible people will be offered a top-up jab by the end of January.
To speed up the vaccination programme, around 400 military personnel will be drafted in to support deployment, with 1,500 community pharmacy sites, additional hospital hubs, and pop-up sites opening in convenient locations across the country. Payments to GPs, community pharmacies and primary care staff will help boost capacity and encourage more visits to those who are housebound.
Everyone over the age of 40 who had their second dose at least three months ago will soon be able to book an appointment for their booster jab. Younger age groups will be invited by the NHS in order of age in due course.
Vaccines Minister Maggie Throup said:
“Our COVID-19 vaccination programme has been absolutely remarkable. It is the largest in British history and the NHS has overcome every obstacle to get life-saving jabs in arms quickly.
“Booster jabs will protect the progress we have already made against the virus and help ensure we can enjoy Christmas safely with our loved ones.
“The offer of a first and second dose will always be available and I encourage everybody to come forward to protect yourself and those around you.”
To support the vaccination programme, brands including Uber and Neighbourhood Watch have changed their logos on social media to include branding from the advertising campaign.
A new government interactive tool has also launched within Google search and display campaigns to help make it easier to find vital information about the flu and COVID-19 vaccines. This was developed by Media Monks.
The first real-world study on the effectiveness of booster vaccines against the dominant Delta variant by the UK Health Security Agency shows top-up jabs boost protection back up to over 90% against symptomatic COVID-19 in adults aged over 50 two weeks after being vaccinated.
It is not yet known whether existing vaccines are less effective against the Omicron variant, but it is unlikely they no effectiveness against serious disease.
Vaccines remain our best way to get the protection we need against the virus, and people who have had their booster vaccine by 11 December will likely have very high protection against COVID-19 by Christmas Day.
The COVID-19 vaccination programme is the largest in British history and was established at unprecedented speed, with thousands of vaccine centres set up rapidly in England which means around 98% of people live within 10 miles of a vaccination clinic.
The latest evidence from the Scientific Advisory Group for Emergencies (SAGE) shows that protection against symptomatic disease falls from 65%, up to three months after the second dose, to 45% six months after the second dose for the Oxford/AstraZeneca vaccine, and from 90% to 65% for the Pfizer/BioNTech vaccine. Protection against hospitalisation falls from 95% to 75% for Oxford/AstraZeneca and 99% to 90% for Pfizer/BioNTech.
Although the vaccine effectiveness against severe disease remains high, a small change can generate a major shift in hospital admissions. For example, a change from 95% to 90% protection against hospitalisation would lead to doubling of admissions in those vaccinated.
The booster programme is designed to top up this waning immunity.
Mark Winstanley, CEO of Rethink Mental Illness said:
“We know that many people who are severely affected by mental illness are worried about Covid-19 and the potential impact of the new variant. We strongly encourage everyone to book their booster jab via the NHS. The vaccine is the most effective way of protecting yourself from becoming seriously unwell this winter. We also encourage people to get their yearly flu jab. Taking these steps now will hopefully ensure that as many people as possible enjoy the holiday season free from illness and additional anxiety.”