Sunrise Senior Living UK and Gracewell Healthcare’s Recruitment Team has been named on the shortlist for the ‘Best In-House Recruitment Team’ category at this year’s Recruiter Awards.
The Recruiter Awards are the UK’s most prestigious and widely celebrated awards in the recruitment industry and recognise outstanding practice in the sector.
Sunrise and Gracewell secured their place on the coveted shortlist after mounting a highly effective response to the COVID-19 pandemic led by a new Rapid Recruitment Team. This team’s relentless dedication saw them take on additional responsibilities and increased workloads to ensure that residents continued to receive industry-leading care by maintaining a sufficient supply of talented team members.
For example, the team reached out to those businesses particularly effected by the economic impacts of the COVID-19 pandemic, including in the hospitality and retail sectors, to expand their horizons when looking for new talent. The Recruitment team also started to use innovative tools to attract candidates on social media, such as targeting advertisements to people who, although may not be considering a career in care, are likely to hold the values and skills which are needed to succeed.
As a result of their efforts, the Recruitment Team reduced the amount of overtime completed by team members by 30% year on year between 2019 – 2020, despite facing the challenges created by COVID-19. The amount of team members leaving the organisation also fell by 23% following the introduction of improvements to their onboarding programmes and offering enhanced rewards and benefits packages to existing team members. And, by the end of 2020, Sunrise and Gracewell had reduced the cost of recruitment from a previously estimated £1.3m to a remarkable £955,000.
The Recruitment Team at Sunrise and Gracewell are now set to take key learnings from the pandemic and implement further improvements, including making additional enhancements to the candidate experience. The care home provider is also exploring ways to welcome in more apprentices into the organisation to encourage young people to enter the care sector for long-term careers.
Sunrise and Gracewell will discover if they have been successful in their category on 23rd September 2021 at the in-person Recruiter Awards Ceremony at JW Marriot Grosvenor House in London.
Speaking of their shortlisting, Sharon Benson, Human Resources Director at Sunrise and Gracewell, said:
“Over the last 12 months, the dedication and tenacity displayed by each individual and team at Sunrise and Gracewell has played a vital role in our efforts to effectively manage the COVID-19 pandemic. The work of our Rapid Recruitment Team has also proven invaluable, and this shortlisting is a well-deserved recognition of their work during this challenging time. Sunrise and Gracewell look forward to building on our successes as we emerge from the COVID-19 pandemic, always ensuring that our team members continue to work in purposeful, rewarding and fulfilling environments.”