Care HomesNews

National Care Group Celebrates an Exceptional Year in the Face of Industry Challenges

LEADING care and support provider to vulnerable adults, National Care Group, is celebrating an unprecedented year with continued growth and an exceptional number of award wins, despite unparalleled challenges in the sector.

Covid-19 has continued to dominate the way the care sector works throughout 2021, with each lockdown, restriction and new variant requiring quick, decisive action from sector professionals. Combined with the ongoing recruitment crisis that’s plaguing the industry, where there’s a shortfall of 30 million colleagues according to a report by Skills for Care, pressure has been at an all-time high for the industry.

James Allen, CEO of National Care Group, said: “As we fast approach two years since the pandemic began, it’s never been more important to prioritise quality, person-centered care and support – and this is only possible by recruiting the right people to join our highly committed and talented team. Which is why we have placed a high emphasis on recruitment in 2021, to ensure we can deliver exceptional services to the people we support, and we have been successful in growing our team across a wide variety of services and locations.

“Our aim is to ensure the requirements of those with complex needs are met with the right support, in the right locations, through our extensive support services. We want to unlock their potential so that they can live full and active lives in their communities. This year we also introduced an apprenticeship scheme to overcome the shortfall of colleagues seen sector-wide. By allowing people to gain experience and learn on the job it has aided our growth while maintaining high standards of care and support.”

The group’s growth throughout 2021 resulted in it being named the UK’s fastest-growing specialist care business in the Alantra Specialist Care 50. The report, which is updated annually, recognises the growth of private organisations across the sector and ranks them from one to 50. It charts the achievements made by those in the industry and the care they provide to the most vulnerable members in society.

Additionally, several colleagues within the organisation have been recognised on both a regional and national level, with a plethora of finals being reached and accolades being awarded at the National Care Awards, LaingBuisson Awards and the Great British Care Awards.

James added: “We are proud of each and every one of our colleagues for their triumphant efforts in the face of adversity. 2021 further highlighted their outstanding commitment to care and support, and I’m so pleased to see their sacrifices, dedication and acts of kindness being recognised on a national level.”

“As we head into 2022, we are excited to strengthen both our regional and commercial teams as we expand the services that are offered by National Care Group. While we don’t know what will be thrown our way in terms of Covid-19 and beyond, we trust our teams and know they are equipped to continue delivering the highest quality service to the people we support.”