Ken Waterhouse, MD of Home Care Preferred, who created and is spearheading the campaign, said: “Last night was a fantastic launch of what is set to be an extremely successful fundraising campaign for some phenomenal charities. It’s brilliant to see that the challenge has already taken off, with celebrities, MPs, the local community and people across the world sharing their limbo dance videos. Our aim is to get the entire world to care to limbo – we’ve already challenged Ed Sheeran and the entire Manchester United football team – let’s see if they can step up to the mark.
“Home Care Preferred is determined to make this a hugely successful, trending challenge, to ensure we raise awareness and as many donations as possible for these truly valuable charities that help us all every day.”
The launch saw Councillor Christine Hamilton, MP Bambos Charalambous and representatives from the four charities joining together at Winchmore Hill, to celebrate the concept and put their limbo skills to the test. Similar to the ice bucket challenge, the campaign is set to challenge people around the world to record themselves doing the limbo dance for a choice of four charities, including Macmillan Cancer Support, Alzheimer’s Society, Carers UK and Crisis, and then to nominate their friends and family to limbo.
The ‘Care to Limbo’ launch party saw guests sharing their limbo talents on a live limbo station, as well as speeches from supporting political representatives and the charities. The launch video was also presented to guests, which includes Care to Limbo challenges from the likes of the England Women’s rugby team, British track sprinter, Dwain Chambers, a footballer from the QPR Under-21s and people across the world.
Mayor of Enfield, Councillor Christine Hamilton, said: “There was an excellent atmosphere at the fantastic launch of this unique and fun initiative. Not only does Care to Limbo encourage community spirit, it also allows people of all ages and abilities to get involved and work together for one main cause – to care for others by limboing.”
Bambos Charalambous, MP for Enfield, added: “The ‘M’ in limbo stands for Making a huge difference to the four amazing charities that the Care to Limbo challenge supports. In the future, we may need the help of these charities and so I believe it’s our duty to support them now. So, let’s do it – let’s care to limbo.”
Ken concludes: “Now it’s your turn – the Care to Limbo team are challenging anyone that reads this to find a limbo bar, grab your video recorder, film your limbo dance and share it online with #CareToLimbo / @CareToLimbo. And don’t forget to nominate your friends and family to do the same!”