Colleagues at Wickes are celebrating after raising a staggering £500,000 in under a year for Alzheimer’s Research UK, the UK’s leading dementia research charity. The milestone has put the firm well on track to reach their fundraising target for their chosen charity.
Wickes and Alzheimer’s Research UK launched their charity partnership in August last year, with Wickes setting themselves an ambitious challenge to raise £1m over three years. The fundraising quickly got off to a flying start, and colleagues have so far got involved in a huge variety of events in support of the charity’s pioneering research, including charity football matches, marathons, cross-Europe bike rides and skydives. The firm has also lent invaluable support to the charity’s awareness-raising campaigns, helping improve understanding and spread the message that dementia can be defeated through research.
Simon King, Managing Director of Wickes, said:
“The fight against dementia is hugely important, and I’ve been delighted to see people from across Wickes pull together in our drive to fund research to defeat it. With the dedication and commitment our colleagues have shown, it comes as no surprise that they have raised so much already. We set ourselves a bold fundraising goal and it’s fantastic to have reached this milestone.”
Tim Parry, Director at Alzheimer’s Research UK, said:
“We’ve been enormously impressed at the way Wickes colleagues have embraced our cause and their fundraising challenge over the past 10 months. Time and again they’ve proved themselves to be a committed and creative group, who have truly gone above and beyond in their efforts to support the charity. We couldn’t be more grateful for their support.
“The money raised through the partnership so far is enough to help us fund several major research projects, taking us ever closer to the next breakthrough. We rely on public support to be able to fund our innovative research, and it’s thanks to the support of companies like Wickes that we’re able to continue this vital work.”