There are currently 850,000 people in the UK living with dementia, and Alzheimer’s is the most common type, affecting 62% of those diagnosed. As a pub, restaurant & hotel operator, Greene King employees have the opportunity to make a difference to the lives of its customers with dementia by learning more about the condition.
Rooney Anand, chief executive officer for Greene King said: “As part of our commitment to helping those most in need in our communities, we are encouraging our employees to sign up to become Dementia Friends. We hope more than 1,000 of our employees will become a Dementia Friend, so they can gain a better understanding of the small things that could make a difference to our customers living with dementia that visit our pubs, restaurants and hotels.”
By becoming a Dementia Friend, employees at Greene King will find out the little things that they can do to help people living with dementia feel understood and included in their communities.
Jeremy Hughes, Alzheimer’s Society chief executive, said: “Most people don’t know enough about dementia. Dementia Friends is the perfect opportunity to be able to invite everyone to improve their knowledge. By learning that little bit more about what it might be like to live with dementia, we will be able to help and support people better. We are pleased that Greene King is supporting the Dementia Friends initiative and helping to change the way that we think, feel and act when it comes to dementia.”
The Dementia Friends initiative aims to create a network of four million Dementia Friends by 2020 to help those affected by the condition live well for longer.