Care UK Recognised for ‘The Big Dementia Conversation’

Care UK colleagues are celebrating after their important national campaign won a Silver Marketing Association award.

Care UK’s ‘The Big Dementia Conversation’ took home ‘Best PR Campaign’ and was highly commended in two other categories, ‘Best Digital Marketing Campaign’ and ‘Best Multi-Channel Campaign’.

Now in its second year, The Big Dementia Conversation aims to open up a nationwide dialogue about the condition and offers free resources for those seeking support. Joined each year by broadcaster and campaigner, Angela Rippon, Care UK’s teams, residents and relatives film case studies to debunk myths and offer support for those navigating their dementia journey.

In addition to free resources on The Big Dementia Conversation webpage, more than 100 Care UK homes took part in free information events, engaging with their local communities to support the campaign. These events can be offered throughout the year and are a crucial means of advice and support to those who need it most.

The Silver Marketing Association Awards recognise and celebrate companies that have delivered a successful marketing campaign targeted at the ‘silver’ demographic since January 2024. The winners for the 2025 awards were announced on Thursday 3 July.