British Food Fortnight, now in its 18th year and organised by Love British Food, is the national food promotion which every Autumn invites communities and organisations across the country to celebrate the diverse and delicious, high quality food produced in this country. The food service sector has been at the heart of the promotion since its early years with many of the leading food service organisations taking part resulting in hundreds of chefs in the private and public sectors running special Love British Food menus every year. It is now a proven commercial promotion delivering affordable quality menus that are a hit with the customer.
Alexia Robinson, Founder of Love British Food, was named in the 2018 listing of Top 20 ‘most influential’ people in Public Sector catering. This is a tremendous accolade and platform for further work in the sector at a time when food supply chains and prices are at their most uncertain. With this in mind Love British Food is focusing its 2019 campaign on catering in the public sector. The aim is for British food to be the first choice when it comes to catering in care homes.
The campaign is led by some of the most renowned and passionate chefs in the food world: Michelin-starred Chef Raymond Blanc, OBE, Michelin-starred Chef Phil Howard, NFU President Minette Batters. New additions this year include Founder of The Clink, Chef Alberto Crisci, MBE and TV Presenter and Chef Cyrus Todiwala, MBE. All will be raising awareness and encouraging British chefs to opt for British suppliers.
Who is taking part?
NACC: building the activity with the care home sector following Love British Food’s Ambassador Candice Brown and Founder Alexia Robinson’s presentation at last year’s NACC annual conference. Anchor Homes, Hallmark Care Homes and Sunrise have all led the way in the past in this sector and new entrants are lining up to embrace the promotion this year.
Sodexo will be ramping up its involvement as the Official Food Service Partner of Love British Food running branding across all its care sites.
Brakes will again be taking part and looking to build on their successful involvement in previous years.
Love British Food Founder, Alexia Robinson, says: “We are facing uncertain times with Brexit and there is a real need for a robust supply of quality food at stable, affordable prices. We want to encourage the food service sector to make British food the first supplier of choice throughout the year. British Food Fortnight is a proven promotion in food service and we are encouraging caterers across the private and public sectors to take part.”
Why Should Caterers Take Part? During the 18 years that British Food Fortnight has been running, caterers have continually been able to prove that buying British is affordable, adds value but also ensures they have a unique selling point by being able to list exactly what region or even farm the meat has come from.
Sophie Murray, from Sunrise/NACC said: “We are looking forward to continuing our involvement with British Food Fortnight to showcase seasonal, local ingredients at a key time of year. We organise events for residents and they enjoy taking part, whether it is remembering favourite dishes over the years, tasting new foods and meeting producers, or food quizzes, they always have a great time. We are looking at more care homes making the commitment to buy British all year.”
Top Tips British Food Fortnight 2019
Everyone can get involved in British Food Fortnight – the biggest national promotion of British Food.
Many will be sourcing British food already so can use British Food Fortnight to promote menus, ingredients and promotions. For those that don’t usually buy British, the fortnight is a good opportunity to source new suppliers, experiment with menus and add a number of British dishes.
- Send your suppliers a copy of the menu and ask them to if they can supply British ingredients.
- Don’t be put off by prices that initially may seem higher. Buying large volumes can make the whole process affordable.
- Promote your involvement in the fortnight by displaying menus with British Food Fortnight branding.
- As well as British dishes, consider showcasing local dishes from your region.
- Offer tastings of specific British dishes.
- Use British Food Fortnight to see how popular dishes are or produce a special dish going forward that uses locally sourced ingredients.
- Use Love British Food website for resources on how to make the most of British Food Fortnight, including the basic details, template menus and case studies.
- British Food Fortnight national competition will continue to run. Ensure your establishment is taking part. With judges including Raymond Blanc, Phil Howard and Alberto Crisci, this is a guaranteed route to publicity and it will engage customers.
Resources available for download from www.lovebritishfood.co.uk.