Borough Care is supporting September’s World Alzheimer’s Month, a whole month dedicated to raising awareness of dementia and challenging the stigma that surrounds it. Borough Care has over 20 years of experience helping older people with dementia who live in its eleven homes across Stockport; a borough with dementia prevalence rates higher than the national average.
Alzheimer’s disease is the most common cause of dementia among older adults. It is an irreversible, progressive brain disorder that slowly destroys memory and thinking skills and, eventually, the ability to carry out the simplest tasks. According to Alzheimer’s Disease International, two out of three people globally believe there is little or no understanding of dementia in their countries. This year, the campaign hopes to get people talking, using the hashtag #LetsTalkAboutDementia, in order to drive change and better support those living with dementia.
Dr Mark Ward, CEO at Borough Care, says: “At Borough Care we believe good dementia care is about creating a positive and flexible culture that supports and respects people. Every resident is different and we treat them as the individuals they are. Our staff spend time getting to know each person; talking to them, and their families, about their lives, their likes, dislikes and what they enjoy doing. Our ethos is that everyone should be encouraged and supported to live life in colour, whatever their age, health or capabilities. To help us achieve this, we’ve created dementia friendly spaces in our homes that encourage activities, friendship and the freedom to lead fulfilling and valuable lives.”