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Belong Opens its Doors for Care Home Open Week

A dementia specialist is inviting local people to its villages to showcase its pioneering approach to living in care environments that challenges public perception of care homes.

Next week (27th June – 1st July), Belong in Crewe, Macclesfield and Newcastle-under-Lyme will welcome visitors for an insight into the ‘village living’ model where customers can choose to live in independent apartments or as part of small ‘household’ cohorts with 24-hour support and nursing care available. All centre around a vibrant hub of onsite amenities designed to promote positive wellbeing and an active later life for older people, including those who are living with dementia.

All will offer the opportunity to tour the variety of facilities available to customers and those living locally, including a Bistro, hair salon, therapy room, specialist gym and entertainment venue. Guests will also have the chance to meet-and-greet the management team who can also advise on the services available, such as activities provision and day care, known as ‘Experience Days’, Belong at Home domiciliary care, as well as recruitment and training opportunities for those who are interested.

The events have been inspired by Care Home Open Week, a national event affording communities the chance to connect with their local care providers. This year’s observance is the first in-person event in three years, owing to the pandemic. To add to the event’s proceedings, guests can take advantage of a buy one, get one free offer for all coffee and cake purchases in the onsite Bistros.

Stacey McCann, Belong chief operating officer, said:

“We’re very excited for our open week. Our villages’ centres are always open to the general public and we’re pleased to be part of this special event that celebrates care environments for being a great place to live and work. There’s no need for guests to book, they can come along and I’m sure they will be pleasantly surprised when they see everything we have to offer.”











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