Audley Villages Sponsors ‘Silver Linings’ Competition Aimed At Improving The Future Of Care

Audley Villages is sponsoring the Silver Linings competition, which aims to help improve care for older generations by finding sustainable, feasible and innovative solutions to improve long term care provision. The competition seeks Brainwaves and investable Business Plans that highlight a key problem and offer an inspired solution for older people.

Participants can submit Brainwaves and investable Business Plans that centre around sustainable care for the future older generations. The eight best brainwaves will receive £500 each, the best business plans £10,000 and for two runners up £5,000 each. Submissions of Brainwaves must be sent by April 30th 2021, while submissions of Business Plans must be sent by September 10th 2021.

Nick Sanderson, CEO, Audley Villages said: “The Silver Linings competition is a brilliant initiative to create positive change for the UK’s older population, for which we need genuinely inspired ideas. The next stage of the competition will look for short business plans that could develop into real, investable solutions that can create systemic change. Winners will receive cash prizes, and more importantly let’s hope that we hear some fantastic, workable solutions. So many people care passionately about the future of care for older generations, so I hope many people think about entering and take the opportunity to have their say in what comes next.”

The competition was founded by Sally Bridgeland, FIA (trustee, non-executive director and adviser), sustainable finance media company Responsible Investor and Dr Rachel Melsom, MBBS, BSc. (Director, Medical Matrix Consulting, and practicing physician with a special interest in Older Persons Care).

Sally Bridgeland, said: “Audley’s pioneering approach to retirement villages is a great example of an alternative solution to older age living and it’s no surprise that this is increasingly popular.  We are keen to use the Silver Linings Competition to find more ways of extending choice in a sustainable way across the older generation.”

More information and details on entering the competition can be found here: