The Willows Rated Best In Britain

Paul 007Independent care home, The Willows, has been ranked top in the country by – the website commonly known as the Trip Advisor of care homes.

The home, which is supported by leading food provider apetito, is based in Blackpool. works by inviting friends and family members of care home residents to give feedback on the services they receive.  Most rate The Willows as ‘excellent’ across the board, which has helped it become the highest rated care home in the UK.

Paul Swithenbank, Founder Chairman and Chief Executive at The Willows, put the home’s success down to its focus on offering a consistently high standard of care.

“Our hard-working team all play a big role in making sure our residents receive high quality care and it’s brilliant to see this reflected in the support we’ve had from the community.”

He added: “Quality is at the forefront of everything we do and underpins every aspect of a resident’s experience here.  For example, we work with apetito because not only do they help us meet the nutritional needs of every resident, they also enable us to offer them a wide choice of appetising meals, just as they would expect to enjoy in their own home.”

The Willows’ success in the rankings is the latest in a number of accolades for the home, including a beacon award – the highest standard possible – from the Gold Standards Framework for its end of life care, and an award from Esther Rantzen for its work in dementia care.

To book a FREE tasting session with the apetito Care Homes team, visit  Or, for more information call 0800 542 2631.

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