Sunrise Senior Living UK And Gracewell Healthcare’s Care Homes To ‘Travel The World’ As Part Of New Campaign

Residents and team members at Sunrise Senior Living UK and Gracewell Healthcare’s 46 care homes are setting sail on a 12-week journey visiting new countries from the comfort of their care homes.

The ‘Around the World in 12 Weeks’ initiative will see Sunrise and Gracewell’s care homes celebrating each country they visit by organising various activities and events. These are set to include language lessons, virtual tours of famous landmarks, enjoying local music, and experiencing each country’s culinary delights as prepared by each care home’s dining team. Every week will also culminate in a ‘Celebration Day’ where the care homes will come together to celebrate and immerse themselves within each country’s culture.

Starting on 12th April in France, Sunrise and Gracewell’s care homes will go on to visit countries such as Italy, South Africa, Mexico, China and India.

The extensive travel itinerary has been launched as part of Sunrise and Gracewell’s #NewDawnNewDay campaign to encourage those who may be considering moving into a care home to take the step with a sense of reassurance in this new chapter of their lives.

The campaign, which comes as the country gradually emerges into a new dawn after COVID-19, also aims to reveal the meaningful lives led by care home residents and encapsulate their dreams and ambitions for the months ahead. Sunrise and Gracewell also hopes that #NewDawnNewDay will inspire people to join the care sector to pursue rewarding and fulfilling careers.

Speaking of the campaign, Dr Natalie-Jane Macdonald, the UK CEO of Sunrise and Gracewell, said:

“Our team members and residents are delighted to embark on an ambitious journey around the world where they will be able to experience the cultural joys from many wonderful countries. All set within the comfort and safety of each of our care homes, this initiative hopes to demonstrate the purposeful lives that our residents live on a daily basis and the creative talent on offer by our team members.

“We don’t believe moving into a care home should be an end, but rather a new beginning where every resident can live a life of purpose and self-worth. And, rooted in our #NewDawnNewDay campaign, this forward-looking initiative will act as a fitting reminder for why our care homes are wonderful places to live and work for so many, particularly as we begin to look beyond the COVID-19 pandemic.”