Signature Senior Lifestyle Appoints Rob Martin as New CEO

Assisted living, nursing, respite, and dementia care provider Signature Senior Lifestyle, has announced the appointment of Rob Martin as its new Chief Executive Officer.

Rob will officially assume his role in the autumn. In the interim, the organisation will continue to be led by Steve Gardner, who has served as interim CEO. Upon Rob’s arrival, Steve will return to his role as Chief Financial Officer for Signature.

Rob joins Signature from his current role as Managing Director at Anchor, England’s largest provider of specialist housing and care for people in later life. With over 20 years of leadership experience across health and social care, Rob brings deep operational expertise and a strong track record of innovation and growth.

At Anchor, Rob oversaw more than 130 care communities and played a pivotal role in driving innovation and leading acquisition and investment programmes across the group. Rob is widely recognised as a respected voice in the sector, as a Board Member for the National Care Forum and was honoured with the prestigious Social Care Top 30 Award in 2024 for his contributions to the sector.

Before becoming Managing Director, Rob was Director of Quality at Anchor for 7 years, overseeing quality, governance and service improvement. Rob led operational delivery across the portfolio, working closely with District Managers to uphold high standards. Rob also contributed to strategic boards and collaborated with HR, Training, and Safeguarding teams to drive continuous improvement across the organisation and ensure alignment across key organisational functions.

Before transitioning to the private sector, Rob served in the British Army for seven years as part of the Royal Artillery, where he developed a foundation of leadership and resilience that has defined his career.

Reflecting on his appointment, Rob Martin said: “Signature Senior Lifestyle is a business that has built an exceptional reputation for delivering luxury care underpinned by clinical excellence and compassion. I’m delighted to be joining at such a pivotal time, as the business prepares to open three new homes in 2026 and continues to expand its reach and impact. I look forward to working with a passionate and dedicated team to ensure we remain at the forefront of high-quality care, delivering outstanding experiences for our residents, their families, and our people.”