Ephraims Care Group To Open Luxury Care Home As Part Of A Multi Million Pound Partnership With Santander

Stourbridge-based Ephraims Care Group (“Ephraims”), an established care home operator with four high-quality care homes across the West Midlands, is to open a new luxury facility in Worcestershire following a newly funded partnership with Santander Corporate & Commercial.

Ephraims Care Group, a family run business started by owners Roger and Margaret Ephraims, was founded in 1995 with the purchase of Allenbrook Care Home. The business then purchased The Vicarage in Shrewsbury, which provides specialist care for residents with severe dementia and Alzheimer’s; followed by Oriel Care Home in Stourbridge; and The Shrubbery Care Home in Kidderminster. In total, the business now caters for 156 residents within the four homes.

The extra funding package from Santander Corporate & Commercial has enabled Ephraims Care Group to purchase the Cadmore Estate in Worcestershire and transform it into a luxury care home. Cadmore Estate will house 29 guests to begin with and will benefit from a nine-hole golf course, fishing lakes and river frontage, as well as a working mill. The home is due to open in spring 2015 and will create 40 new jobs for the local community.

Marie Claire Stringer, Acquisition Manager, Ephraims Care Group, said: “Our family business has gone from strength to strength in recent years and we believe the offering of high-end accommodation is the natural next step in our portfolio. The funding and support from Santander has been excellent throughout the purchase and we are confident that, once up and running, we will soon be adding wings to the estate to cater for extra guests.”

Mike Gascoigne, Education, Healthcare & Communities Team, Santander Corporate & Commercial, said: “Ephraims Care Group is an example of an excellent local business which, through dedication and ambition, has become a real success story. The new care home will not only offer something different in terms of luxury care in the local area but will also provide employment for a significant number of local people. We look forward to continuing our relationship with Roger, Margaret and the wider group.”