Dyson and Alzheimer’s Research UK Mark a Decade of Partnership and £1 Million Raised

Dyson and the James Dyson Foundation celebrated a remarkable milestone in 2025, marking ten years in partnership with Alzheimer’s Research UK and surpassing £1 million raised in support of vital dementia research.

The partnership began in 2015 when Alzheimer’s Research UK joined Dyson at its annual Summer Fayre, and has grown steadily ever since — with Dyson employees throwing themselves into a wide range of creative fundraising activities over the course of the decade.

Even the challenges of the COVID-19 pandemic failed to dampen spirits. Colleagues found inventive ways to keep fundraising momentum alive, from joining virtual choirs and Zoom comedy clubs to competing to grow the finest sunflowers and chilli plants. A group of motorbike enthusiasts among the Dyson team went a step further, completing the iconic Land’s End to John O’Groats challenge in aid of the cause.

Throughout the ten years, the James Dyson Foundation has generously match-funded the fundraising efforts of Dyson employees, helping to maximise the impact of every pound raised. In addition, Dyson donated £50,000 to the charity through the gifting of machines for supporter events, enabling Alzheimer’s Research UK to raise over £611,000 in the process.

“Alzheimer’s Research UK is delighted to celebrate this important milestone with Dyson. Ten years of dedicated support and fundraising is a remarkable achievement, and we are sincerely grateful to everyone who has contributed to the success of our partnership,” said Hilary Evans-Newton CBE, Chief Executive at Alzheimer’s Research UK.

Juliet Charman, Global Head of the James Dyson Foundation said: “This vital fundraising and awareness raising from Dyson will help Alzheimer’s Research UK end the heartbreak of dementia. We have seen extraordinary progress over the last ten-years. In the next decade, our vision is that dementia will no longer feel like the end, but instead, a treatable condition. We are only able to achieve this goal with support from partners like Dyson. Thank you, Dyson, for continuing to stand with us for a cure.”

“Dyson people have been dedicated to fundraising for Alzheimer’s Research UK, and it is brilliant that this commitment reached its 10-year mark last year. Alzheimer’s Research UK conducts vital work raising awareness for dementia and investing significantly in research, with a clear aim of finding a cure. We look forward to continuing to support Alzheimer’s Research UK in 2026.”