Craig Healthcare Brings Memories to Life for Dementia Action Week

North East dementia care specialists, Craig Healthcare, is marking Dementia Action Week with a packed programme of activities designed to celebrate residents, support families and raise awareness of dementia across local communities.

Throughout the week, residents across the group’s three homes, Cramlington House, West Farm Care Centre and Holywell House Care Centre, will take part in a series of meaningful activities focused on reminiscence, creativity, connection and wellbeing.

The week will include special day trips to Beamish Museum, which is widely recognised for its dementia-friendly approach and reminiscence experiences, dance lessons, music therapy, quiz nights, pamper sessions and more.
Families and loved ones will also be invited to take part in creative sessions including making ‘Story of Me’ boards, where residents will work together with staff and families on art, photographs and stories inspired by memories and shared experiences. The project aims to celebrate individuality while creating lasting keepsakes for families.

Additional activities across the week will include themed afternoons, reminiscence activities, group discussions and community events designed to encourage engagement, connection and joy for residents and their families, living with dementia.

Founder and CEO of Craig Healthcare, Lucy Craig, said: “Dementia Action Week is incredibly important to us because it provides an opportunity to shine a light on dementia, raise awareness and celebrate the people living with it every single day.

“At Craig Healthcare, we believe that dementia care is about far more than support with daily living. It’s about helping people continue to experience happiness, connection, creativity and purpose. Activities such as our visits to Beamish and our art, music and creative sessions help residents reconnect with memories, spend quality time with loved ones and express themselves in ways that are meaningful to them.

“We also want to use this week to encourage more open conversations around dementia. It affects not only the individual living with the condition, but entire families and friendship groups too. Currently, one in three people with dementia remain undiagnosed in the UK.

“Raising awareness helps break down stigma and helps people better understand the importance of compassionate, person-centred care.”