Bringing Care Homes Together With The Nation’s Favourite Coffee
Coffee is more than a ritual for many Brits. NESCAFÉ, which plays a special role across the nation, is quietly transforming the way residents and staff experience life in independent care homes.
In a place where companionship and resident’s wellbeing are all important, and rising costs and pressures are mounting, the comfort and connection that a good quality mug of coffee can provide is needed now more than ever.
Coming together over coffee
41% of elderly people feel out of touch with modern life1. This can create a sense of loneliness, especially in care homes where residents are away from family and friends. A NESCAFÉ coffee break provides a chance for them to come together, share stories and build connections with other residents. With 50% of Baby Boomers and the Silent Generation enjoying coffee multiple times a day2, it’s an integral part of their daily routines and provides regular social opportunities.
But this translates to staff too, with 52% of workers struggling with mental health partly due to a lack of connection with co-workers3. A NESCAFÉ coffee break not only offers comfort in the moments staff need it most, but a chance to support and bond with co-workers during those much-needed breaks.
More than a beverage
Coffee moments help to create a real sense of belonging. Creating and strengthening ties between residents, family and co-workers in independent care homes. Regular breaks facilitate these moments of socialisation and offering a variety of options, including coffee, decaffeinated coffee and other hot or cold drinks also gives residents lots of opportunity for refreshment.
A catalyst for connection
Coffee is the UK’s new favourite beverage4, and is a real catalyst for community in independent care homes. Coffee breaks throughout the day give those moments that support the wellbeing of residents and staff alike. In this environment, it creates a warm and inclusive community within the care home that makes it feel like a real home.
Try now and claim £5 off any 750g or 500g NESCAFÉ tin**
*NESCAFÉ Original – Nation’s Favourite Coffee Brand
Source Circana: Volume Sales, Hot Coffee, IRI All Outlets & KWP Discounters, 52 w/e 25th Feb, 2023.
** Limited availability. T’s and C’s apply.
1 Age UK || 2 YouGov || 3 Raconteur, 2022 || 4 Statista Global Consumer Survey, 2023
