Belong Crowned Operator of the Year at HealthInvestor Seniors Housing Awards

Not-for-profit care village operator Belong has been named Operator of the Year at this year’s HealthInvestor Seniors Housing Awards, recognising the company’s innovative approach to integrated retirement living that challenges traditional models of older people’s housing.

Belong’s villages in Atherton, Chester, Crewe, Didsbury, Macclesfield, Newcastle-under-Lyme, Warrington, and Wigan, all operate as community hubs specially designed to welcome local people to join its customers, with amenities open to the public.

The award recognises Belong’s influence on the wider sector, with the organisation described as a ‘trailblazer’ by the Centre for Social Justice in its Lonely Nation report for its focus on creating community and social connection. Belong has attracted significant interest from policymakers and has been invited to speak at national and international events about its pioneering intergenerational model, with extensive media coverage, including broadcasts on BBC The One Show and ITV This Morning.

Judges were full of praise for the dementia specialist, singling out its collaborative approach with residents in shaping their home, and praising its specialist in-house exercise service for ‘making a real difference to residents’ quality of life’. They summarised the organisation’s pioneering approach to care as ‘a sustainable and resident focused model for the future’.

Commenting on the win, Belong’s chief executive, Martin Rix, said:
“We are delighted to be named Operator of the Year. The award is a testament to our dedicated teams and our unwavering commitment to putting people at the heart of everything we do. Our unique model is changing what’s possible for later life, and it’s wonderful to see that recognised at a national level.”