Tony Banks and Steve White, chairman and CEO respectively of Balhousie Care Group, will join 9000 people – including celebrities, politicians and other business leaders – on the night of December 9th for Sleep in the Park 2017.
The “world’s largest sleepout”, which also includes a music and comedy line-up, takes place in freezing temperatures to raise money for Social Bite, which addresses homeless through its cafes, restaurants and free food distribution in Scotland. Among those taking part in the event are Bob Geldof, John Cleese, Liam Gallagher, Deacon Blue and Amy Macdonald.
Tony and Steve will be joined by 18 staff members from the 25 care homes run by Balhousie Care Group across the north east of Scotland. The initiative is “a perfect fit” for Balhousie and its philosophy of inclusion, they said.
Balhousie CEO Steve White said: “An estimated 28,000 people in Scotland are homeless, so sleeping rough for just one night seems like the least we can do to raise awareness of this very pressing social problem. With 25 care homes, 25 years of business under our belt, and a presence in many local communities, we want to use our position to highlight social causes like this which urgently need addressing. With the homelessness problem set to increase in Scotland, it’s time to stand – or in this case lie down – and say ‘No more’.”
Balhousie chairman Tony Banks said: “People – our residents and our staff – are the key to our ongoing success at Balhousie Care. We firmly believe that together we’re great – and that’s now our core philosophy. Together we can also highlight and address social issues and support the national social agenda, and for that reason Sleep in the Park is a perfect fit for us. We encourage the public to help raise awareness and support us with Sleep in the Park to help ensure that we eradicate homelessness within our communities for good.”
To support Balhousie’s Sleep In the Park imitative go to: http://uk.virginmoneygiving.com/team/balhousie-care-group