Aria Care Launches with Adventures in Wonderland

It was a very important date for Aria Care as the group recently celebrated its official launch with special guests 100-year-old local care home resident, Violet McFarland, and the Mayor and Mayoress of Colchester – and no-one was late.

The launch took place at Aria Care’s support office in The Crescent, Severalls Business Park, on Monday, 13th March and featured an Alice in Wonderland-themed afternoon tea, with a pack of cards, several Mad Hatters, Tweedledees and Tweedledums and White Rabbits all making an appearance in fancy dress.

Colleagues were joined by the team and manager from Bradbury House care home in Braintree, including Violet, who cut the ribbon alongside Mayor of Colchester, Councillor Tim Young.

Award-winning team member Corrinne Collis, who was named Carer of the Year at last year’s National Care Awards was also there for the celebration.

Caroline Roberts, CEO of Aria Care, said: “The whole team embraced the Alice in Wonderland theme which added to the success of the event. It was a great opportunity to bring everyone together as one team and thank them for the hard work during the transition to Aria Care. It was lovely to have both the Mayor and Mayoress, as well as staff and residents – including Violet – from Bradbury House with us to celebrate the occasion.”

The official launch was followed by tea parties taking place in each of Aria’s care homes across the country, including Bradbury House.

The home hosted a ‘New Beginnings’ afternoon tea, including sandwiches, scones and sweet treats, and was decorated with bunting and balloons. Local singer Brian Shaw performed for the team and residents.

Kirsty Allen, home manager at Bradbury House, said: “Thank you to all of the team that were involved in bringing the party together and for making it such a fun day for our residents.

“Violet was absolutely delighted to have been involved in the support office party the day before and to meet the Mayor and Mayoress and this was just the icing on top of the afternoon tea cake. It was a brilliant way to mark the launch and toast to new beginnings and an exciting future.”

Caroline added: “Aria Care reflects our commitment to providing excellent care and delivering a quality lifestyle to the elderly people in our communities. We are delivering a service which our residents and families can trust. We feel our new motto, Care from the Heart, reflects this dedication.”