Wippet Expands Senior Team to Drive Expansion

Wippet has appointed Lisa Delaney as Head of Customer Acquisition and Russell Perry as Head of Marketing and Analytics.

The two appointments reflect the recent expansion of Wippet following its launch last October, and comes ahead of a period of major growth as the company continues to establish itself as the leading healthcare marketplace website.

Lisa’s responsibility will be to support the company’s growth by introducing care groups to Wippet’s end-to-end buying functions and time-saving features that make buying in healthcare simple.

Lisa says: “For me it was a no-brainer. Wippet is an amazing product that can really help the care sector at a time when it needs more help than ever. As well as  the opportunity to work in the exciting environment of a new start up company, with all the benefits of its PLC ownership by Clipper, it’s also the chance to work on something that will have a real positive impact for the sector.”

With a career spanning two decades, Lisa brings over 10 years of experience and insight into the care home sector, most recently for Apetito Wiltshire Farm Foods.  As sales manager she developed its care homes business model to create real competitive advantage and drive innovation, achieving accelerated B2B growth targets and implementing the sales strategy to deliver long-term growth.

Russell’s responsibilities will be to grow Wippet among the smaller independent care providers for whom the competition and convenience of Wippet will drive real value. He will also be leading the wider digital marketing agenda.

Russell says: “Wippet is a game changer, and when I saw the chance to be a part of that, I jumped at it. It’s an agile and dynamic environment which is exciting itself, and for the customer, Wippet’s benefits could not come at a better time for a sector that so desperately needs help.”

During Russell’s 30-year career within digital ecommerce he has worked on major projects including, as part of the senior Alexandra digital team, delivering a digital roadmap for its new digital offering. This involved Amazon marketplace roll-out and D2C website re-platforming and redesign. He led the digital team to drive improvements in CRO, AOV and CLV across its category and customer sectors: D2C, MicroB2B, LargeB2B.

Commenting on the appointments, Matt Oxley, CEO and Founder of Wippet says: “These are very exciting times at Wippet. I’m delighted Russell and Lisa have joined us. They are two great additions to our growing team, so we’re starting the New Year with a robust line-up that will really push our growth in 2022.”

Wippet is an online marketplace for healthcare that makes buying healthcare products and services simple.  Hosting a wide variety of suppliers across all sectors on one platform, Wippet sells everything a healthcare provider might need, from beds to detergents, from uniforms to food – and even services.