Home Group’ Award at the 2021 UK Care Home Awards.
Sunrise and Gracewell are leading luxury care home providers, with 46 care homes across England and Wales serving over 2,500 residents. Their resident-centred approach delivers high quality care, tailored to the individual and their personal needs. Sunrise and Gracewell’s care homes offer nursing, residential, dementia, respite and palliative care, as well as independent living.
Over the past twelve months, the organisation’s efforts have cemented their position as industry leaders, allowing them to rise to the challenges of operating during the COVID-19 pandemic. At the outset of the pandemic, a highly effective COVID-19 Task Force was established to lead their response to the crisis. Through this group, the organisation’s residents and team members remained safe and well-resourced even through the hardest and most challenging periods.
This was symbolised through their ‘Safe-Visits’ protocols in the early months of the pandemic which identified mechanisms that would allow relatives to visit their loved ones in a safe, controlled, and managed way. An impressive #CelebrateCareHome campaign was also launched, which successfully championed care homes and helped to rebuild public confidence in the sector.
Elsewhere, Sunrise and Gracewell’s Recruitment and Human Resources team have facilitated stable and consistent teams throughout their 46 care homes through an extraordinary recruitment campaign. As a result of this initiative, the team achieved a 12% improvement in team member turnover from 2019 to 2020, with attrition levels also falling by 23%.
All of Sunrise and Gracewell’s notable achievements over the last twelve months made them worthy recipients of the Best Mid-Sized Care Home Group Award, whilst they were also finalists in three other award nominations at the ceremony.
Speaking of their award win, Dr Natalie-Jane Macdonald MBE, UK CEO of Sunrise and Gracewell, said:
“I’m immensely proud of each one of our 46 care homes and Support Office, who have all contributed towards the victory of such an important award. We have proved ourselves as innovative, dynamic, industry leaders during a profoundly difficult time throughout the COVID-19 pandemic. To be acknowledged and rewarded with an award is what each and every team member truly deserves.”