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Sunrise and Gracewell Join National Social Care Campaign

Sunrise Senior Living UK and Gracewell Healthcare have joined a national government campaign to bolster recruitment in the social care sector.

The Department for Health and Social Care are rolling out their latest phase of the national adult social care recruitment campaign, labelled ‘Made with Care’, from November 2021 until March 2022.

The campaign will demonstrate the outstanding work undertaken by carers and celebrate the way in which they empower those they care for. It is the government’s hope to support care providers by recruiting the necessary staff currently needed in the sector.

Sunrise and Gracewell are leading luxury care home providers, with 46 care homes across England and Wales serving approximately 2,400 residents. Their resident-centred approach delivers high quality care, tailored to the individual and their personal needs.

Their care homes offer nursing, residential, dementia, respite and palliative care, as well as independent living. Their efforts within the campaign will tie in with the Skills for Care campaign, where vacancies across homes will be directly advertised.

Gracewell and Sunrise currently have over 350 vacancies across their homes, including in management positions. They are using the campaign to hire predominantly care assistants and nurses. However, they are also on the lookout for non-care roles such as laundry assistants, chefs, housekeepers and receptionists.

Skills For Care explained:

“The campaign will demonstrate the amazing work that care workers do, celebrating the way they empower the people they care for, and shining a light on the emotional reward of the role. It’s designed to support care providers in recruiting the dedicated staff they need by inspiring people with the right values to consider a career in social care.”

Helen, Shocker, Recruitment Business Partner at Sunrise Senior Living UK & Gracewell Healthcare, added:

“We welcome the government’s efforts to address the shortage of workers in the health and social care sector and we will be doing everything in our power to drive the campaign and bolster our own internal recruitment. As well as advertising our vacancies through the Skills For Care campaign, we will be posting our openings directly.

“If you are interested in a career in health and social care, please keep a look out for advertisements or feel free to get in touch!”











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