Innovative Role at Avon Valley Helps Local Woman Build Skills and Confidence
A former COVID 19 visiting pod at Avon Valley has been transformed into a vibrant new shop space, offering Ruth, who lives with a learning disability, a unique opportunity to flourish in a role tailored to her strengths.
Ruth first came to Avon Valley for an interview within the kitchen team. Her enthusiasm, warm personality and eagerness to work made an immediate impression. It quickly became clear that her talents would shine even brighter in a different capacity, and the team began exploring how best to support her potential. After thoughtful consideration, a personalised role was created.
Before joining Avon Valley, Ruth was part of Step and Stone, a Bristol-based social enterprise bakery that supports people with learning differences. The charity provides hands-on job coaching and helps individuals build confidence through baking handmade lavosh flatbreads, biscotti and cheese biscuits. Ruth was keen to continue developing the skills and knowledge she gained there.
The opening of Valley Treats, a small shop selling essentials and sweet treats, offered the perfect next step. The shop is located in a converted pod originally introduced during the pandemic to allow families to visit loved ones safely. Now repurposed, it has become a welcoming space with a renewed purpose.
Every Monday, Ruth manages the shop with great pride and energy. Operating on a nonprofit token system, Valley Treats gives residents and visitors a friendly place to pick up items while supporting Ruth’s continued growth. She greets customers warmly, records sales with accuracy and takes responsibility for stock rotation and general upkeep.
Ruth’s colleagues and the people she supports have been quick to share their admiration.
Kelly Lugg, Deputy Manager, said,
“It’s always a pleasure to see Ruth and her cheerful disposition. She looks great in her pink uniform.”
Sarah Donaldson, Administrator, added,
“Ruth is a real asset to the team. With her positivity and unassuming nature, we could all learn something from her.”
One resident summed it up simply,
“Ruth is always smiling and is so kind to us.”
As Ruth’s confidence continues to grow, so too will the shop. With the expansion of a bistro planned for spring, this will give Ruth the opportunity to showcase her bakery and hospitality skills.

