Dunelm Bring Christmas Cheer to Shoreham Care Home

Residents at a care home in Shoreham-by-Sea were delighted to receive a host of festive gifts as part of Dunelm’s Community Christmas Tree appeal.

Elmcroft care home has been picked as one of the care homes benefitting from the retailer’s campaign, which will see gifts sent to people in care homes, schools, and refuges to make people’s Christmases a little brighter during these challenging times.

The campaign, which has been introduced this year, saw Dunelm stores display a Christmas tree at the entrance with tags attached revealing gifts ideas put forward by care home residents. Customers were then able to pick a tag, purchase the item and take it to the store to be sanitised and wrapped.

As well as the presents, Dunelm has also provided a £50 gift card for the residents to use as they wish.

Monica Donald, manager at the Shaw healthcare-operated care home, said: “After what has been a very difficult year, we all know Christmas will be a little different this year. Nonetheless, we are determined to make sure the residents enjoy the festive period and these extra gifts will go a long way to do that.

“We would like to say a huge thank you to Dunelm and the customers for their kindness and generosity.”