Queens Meadow in Hartlepool, The Beeches in Stockton-on-Tees and Mandale House, based in Thornaby, each held activities and donned hues of fuchsia, salmon and coral to raise awareness and funds for the charity on Wear It Pink Day – Friday 24 October.
The Beeches served refreshments and cupcakes, which were, of course, decorated pink, and Activities Co-ordinator Shannon Burton-Cormack even braved an ice cold bath in the home’s grounds to raise sponsorship for the cause.
Queens Meadow hosted a flower stall and tombola to celebrate the day and each of the homes asked for donations and sponsorship for staff and residents to get dressed up in their favourite pink apparel.
The homes raised hundreds of pounds for Breast Cancer Care, which will go towards vital research into the causes, prevention and treatments for the disease which affects 55,000 people each year, more than 350 of whom are male.
Liz Jones, Customer Relations Officer at Hill Care said: “We always love to support charities in any way that we can at our homes and it’s great that the residents and staff could do this whilst enjoying themselves too.
“Everyone who got involved should be proud of themselves for the money that they have raised, especially our Activities Co-ordinator Shannon who really took the plunge… plummeting into the freezing cold ice bath in her pink outfit to raise further funds!
“Breast Cancer is the most common cancer in the UK; it affects thousands upon thousands of people each year and we at Hill Care felt it was vital that we joined the fight against this horrible disease and helped raise awareness and funds to tackle it head on.”