Name badge manufacturer Badgemaster, has announced the acquisition of principal competitor, Akorn Badge Company Ltd. Badgemaster is already the UK’s largest name badge manufacturer, and adds this as the most significant event yet to its ever growing list of achievements.
Key milestones in the company’s history since its humble beginnings in the back of a porta-cabin in Hucknall, Nottinghamshire in 1992 include in 2006 being granted the Royal Warrant by Her Majesty the Queen for supply of name badges to the staff of the royal households; gaining the British Standards Institute ISO 9001 accreditation for quality management in 2010; the ISO 14001, the highest level of environmental accreditation possible in 2013; and most recently, Badgemaster’s Founder and Managing Director, John Bancroft, being granted an MBE for services to business in Nottinghamshire.
The ever growing success of Badgemaster has been achieved through continual growth and reinvestment of profits into cutting edge technologies, staff training, best practice processes and environmental sustainability. John Bancroft MBE explains “it has always been our vision to be not just a name badge company, but the name badge company and I am proud that we have achieved that. We have many millions of people now going to work every day wearing their Badgemaster custom made name badges and we are now processing over 1,000 orders every day.”
Through Badgemaster’s acquisition of Akorn Badge Company Ltd, which in itself has achieved great success during its 30 years, being one of the most established name badge manufacturers in the world, customers will benefit from even more competitive prices achieved through our greatly increased buying power, wider choices and the combined technologies and expertise of two specialist name badge companies who share the ambition to deliver unbeatable customer service. Badgemaster will now have over 27,000 accounts from organisations with just one employee, to those with hundreds of thousands of wearers.
John outlines the reasons behind this major acquisition by explaining that most leading companies with customer facing staff do already recognise the value of staff name badges. Badgemaster’s recent growth has been largely achieved by taking market share from our competitors . We have been able to do this by providing better quality, faster efficient service levels and more competitive prices. In combining Akorn with Badgemaster we have a marriage made in heaven that will bring significant and long term benefits to both Akorn and Badgemaster’s extensive combined customer base.
Jim Kent, Akorn Badge Company Ltd’s well known, highly respected former Managing Director, has joined John and Vicky Bancroft on the board of directors. Jim McNiven, the former General Manager of Akorn Badge Company Ltd will also be joining Badgemaster’s senior management team. Jim is “delighted to be part of this exciting new organisation and is looking forward to bringing unparalleled levels of service and quality to all of the organisation’ customers”.