Signature Senior Lifestyle Welcomes New CEO Rob Martin

Signature Senior Lifestyle has announced that Rob Martin has now joined as Chief Executive Officer, bringing extensive leadership experience from across the social care and not-for-profit sectors.

Rob joins Signature from Anchor, where he served as Managing Director for Care Services, overseeing one of the largest senior care providers in the country. With a background that includes military service, Rob brings a deep sense of purpose, teamwork, and public service to his leadership.

At Signature, Rob will focus on continuing the company’s reputation as a best-in-class provider of luxury residential care. His priorities include overseeing the opening of three new homes in 2026, completing a wide-ranging refurbishment programme across existing homes, expanding partnerships with leading brands such as Fortnum & Mason, and enhancing the resident lifestyle experience through innovations, including an expansion of Signature’s wellness and wellbeing offer.

Rob will also be focused on longer-term organic growth, with Signature now seeking land for new development opportunities across the South East. A full list of target areas can be found at: https://www.signature-care-homes.co.uk/development

Rob Martin, Chief Executive of Signature Senior Lifestyle, said:
“Signature has built an outstanding reputation for offering exceptional care in truly luxurious settings. I’m delighted to be joining a team that is passionate about excellence and innovation, while delivering care with kindness and compassion. Together, we’ll build on Signature’s many successes, and over the coming year, our aim is to expand our reach, refine and enhance our offer, and ensure our residents and colleagues continue to experience the very best of what Signature stands for.”

Simon Webster, Partner at Elevation, added:
“We’re thrilled to welcome Rob to Signature. His reputation for excellence, track record of leading with integrity, his commitment to people, and his passion for delivering quality care make him the ideal person to guide Signature through its next chapter of growth.

“We also want to thank Steve Gardner for his leadership over the last year. We are delighted he will be resuming his role as Chief Financial Officer and that he will support Rob, and the wider group, to thrive in the years ahead.”