Hallmark Targets Ambitious Growth Of 15 Care Homes By 2030

Following a momentous year with record results, two home openings, and a care home acquisition in Wales, newly promoted CEO Nye Brown is determined to take Hallmark to

Hallmark Luxury Care Homes is seeking to grow through a mix of acquisition and new care home developments.

The group is targeting growth of 15 care homes by 2030, of which 10 will be through acquisition.

Under Brown’s leadership, the group has plans to acquire an additional 10 care homes and is actively in the market, seeking opportunities to lease or purchase existing trading homes.   This is a marked change in strategy with Hallmark renowned in the sector for designing and building their own award-winning care homes.

Last year, Hallmark proudly opened two new build homes in Eastbourne and Bath, and acquired Penylan House in Cardiff, all of which contributed to ongoing financial success.

Brown’s growth plan will build on an existing pipeline of developments in Essex, Kent, Greater London and East Sussex with the next Hallmark Luxury Care Home scheduled to break ground in South Wales this year.

Hallmark Luxury Care Homes CEO Nye Brown said:
“I’m delighted to announce that we’re planting seeds for future growth.”

“We have the resources and infrastructure in place to acquire homes alongside the commissioning of our own. With continuous investment in our team’s development, we retain and nurture talent to consistently deliver the award-winning care we’re famous for. We take pride in exceeding regulatory requirements and for our ability to keep our homes full.”

“We would be a trustworthy and reliable partner for any care home group or care homeowner to sell or lease their home to.”