Former Deputy PM Joins Bridgehead Communications as Senior Adviser

Bridgehead Communications has appointed former Cabinet Minister and Deputy Prime Minister, Rt Hon Damian Green, as a Senior Adviser, strengthening the firm’s capability in social care policy, public affairs and long-term reform strategy.

Green served as the Conservative MP for Ashford from 1997 to 2024 and held several senior government roles, including Secretary of State for Work and Pensions and First Secretary of State. Earlier in his career, he served in the No.10 Policy Unit under Prime Minister John Major.

He also chaired the All-Party Parliamentary Group on Adult Social Care and has authored major reports on funding reform and integration between health and care.
He currently serves as Chair of The Social Care Foundation and remains closely involved in shaping cross-party discussion on the long-term future of Britain’s care system.
In his role at Bridgehead Communications, Mr Green will provide strategic advice to care providers, CareTech businesses, suppliers to the sector and local authorities on policy positioning, government engagement and navigating structural reform.

Commenting, Damian Green said: “Adult social care is entering a decisive period. Demographic pressures, workforce shortages and unresolved funding questions mean that the current model is under strain. At the same time, there is growing recognition across Parliament that the system requires long-term reform and a more coherent relationship between health and care.

Bridgehead works at the heart of these debates, advising organisations that are directly delivering services and innovating within the sector. I am pleased to be joining the firm to help clients understand the direction of reform, contribute constructively to national discussion and position themselves for the changes that lie ahead.”

William Walter, Founder and Managing Director of Bridgehead Communications, said:
“The social care sector is fighting challenges on multiple fronts. Local authority funding constraints continue to squeeze provider margins. Immigration restrictions and labour market pressures are tightening workforce supply at a time of rising demand. Economic headwinds have also softened demand at the premium end of the care market, creating additional commercial pressure for operators who rely on private fee income.

“Yet these challenges also bring opportunities. There is renewed momentum behind proposals to centralise social care funding and address the long-standing budget conflicts between the NHS and local authorities. The shift toward neighbourhood-based care presents a unique opportunity for providers to upskill, expand their clinical capabilities and take on new responsibilities within a more integrated health and care system.

“With Damian’s experience at the highest levels of government and his deep expertise in social care reform, Bridgehead is uniquely positioned to advise care providers, suppliers to the industry and local government on how to navigate both the threats and the opportunities that will define the coming decade.”