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About Us

The Carer is the leading print and digital publication for the independent nursing and residential care home sector.

Published digitially weekly and in press bi-monthly, with 15,000 copies distributed by direct mail to Nursing and Residential Care Home proprietors throughout England and Wales, The Carer delivers to the advertiser the person in each establishment who has purchasing authority, providing the best possible opportunity to promote your product or service to the people that matter – the decision makers.

We are the only publisher in the sector to produce a unique digital edition every week in addition to our print issues.

Each edition includes the latest:

  • Social care sector news
  • In-depth professional comment and practical advice
  • A range of suppliers, products and services to enable operators to increase quality of care and efficiency
  • Market insight and current trends
  • In-depth tailored features
  • In fact, everything to help a busy operator manage their business!

We strive to ensure our publication is informative and appealing, in which we can provide the most practical advice affecting the industry today.

We put you, your brand, your products and your services in front of sector relevant buyers through multiple routes to market:

  • DIRECT-MAIL PRESS ADVERTISING
  • WEEKLY DIGITAL EDITION
  • WEBSITE ADVERTISING
  • EMAIL MARKETING
  • SOCIAL MEDIA MARKETING
  • TRADE EVENTS
  • CARE HOME PROPRIETORS/MANAGERS/DIRECTORS
  • NURSING HOMES
  • RESIDENTIAL CARE HOMES

Our aim is to help you by using cross-media marketing to put your clients in front of as many potential buyers as possible.

 

RBC Publishing Ltd

The Carer’s parent company, RBC Publishing Ltd., was established in 2000 and has over ten years experience publishing direct mail trade journals for the caring and hospitality industries. We aim to deliver the latest industry news and informative articles to our readership and to provide our advertisers with the best opportunities for promotion.

 

Mission Statement

Our mission is to continually improve both our products and services to meet customer and readership needs, and produce respected and quality publications with openness, honesty and integrity. This will allow RBC Publishing to grow and prosper. Fundamental to achieving success for the company are our core values:

  • PRODUCTS – Our number one priority, we aim to provide the best, continually developing to suit market and customer requirements, better and faster than any of our competitors.
  • PEOPLE – Our team are our source of strength and key to our success, providing corporate intelligence which will determine our achievements and reputation.
  • CUSTOMERS – The focus of everything RBC Publishing does. With our customers in mind we will listen, advise and act, striving to provide complete satisfaction.

  • PROFITS – The ultimate measure of how efficiently we provide our customers and readers with the best products and services to suit their requirements. Profit will enable us to survive, develop, improve and grow.